FarEast FameLine DDB office renovation proposal

Design team: Pitupong Chaowakul, Kasidis Puaktes, Katanyoo Angwatanapanich

Client: FarEast FameLine DDB

Completion: Designed in 2020 and put on hold due to COVID

Location: Bangkok, Thailand

A “never gonna be realized” project worth sharing of 2020. It is unfortunate that ,like a few other projects, COVID has ended our creations but we think that there are some very interesting elements in this advertisement agency’s office renovation worth mentioned about some time later.

We were approached by the client to firstly design the 2nd floor where the new gathering space and big meeting room will be relocated to. The existing building itself was designed by the late prominent Thai architect from Modern era, Chira Silpakanok. It was one of his small office projects which contain a lot of typical Modern architecture elements in which we would like to preserve. We add a double space transparent cube about the ground floor lobby. It should be a new face of the company that is more connected to the surrounding. We propose to make the fa├žade a multi-layered platforms to plant some green.. a lot of green. This should be some kind of soft surface that staff can rest their eyesight on as well as light filtering purpose.

The main element in the project is obviously the new office steps which the client intends to use it as a new landmark for gathering staff from different departments and generate the new creative energy for the company to drive forward. Since the space is rather small, we would like to have the big steps element that does not block people’s visibility. We propose to build a see through steps made of rebar steel woven together in multiple directions. There should be light installed inside. So not only that it is not blocking view too much but also it is a gigantic main lamp that light the space up.

Around the main step, there are different kind supporting programs. The most important one is the main meeting room. Here our idea is to take the rebar element further. The theme is “IN PROCESS”. The company is in process of rebuilding, the space is in process of creatively reconstruction as well.


Welcome to Supermachine Studio’s official blog. (***Don’t look for official Supermachine Studio’s website. It does not exist) Sorry for not updating the blog for a while, the COVID situation brought us a strange latency, which should not be an excuse. We are slowly bringing this blog back to LIVE. Please stay tune.

The content in this blog is all related to the projects we are involved. They are published and updated according to what we are doing at that moment of time (pre-tagged with the year that project starts).

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JACK/Supermachine Studio

Supermachine X Sketchbuk

Collaborating with SKETCHBUK, our cool graphic designer friend who turned into glass gilding guru, Supermachine would like to give a new flavour to our 20 year old studio’s door. Our brief to him was to get the door the express our active lifestyle and passion both at work and not. He came back with cool graphic design for a central piece and illustrations on 8 of the smaller panels. We can’t wait to get the new glasses installed into the door!!!

Photo credit: BUK

Our brief

Bangkok in dust

As of today, early 2019, when Bangkok is cover with dust from pollution, we would like to share our projected image of Dindaeng intersection, a famous Bangkok area where super highway from the north entering the city. We have recently re-create series of images in retrospect to our future city project 10 years ago. Back then, we imagine our city, Bangkok, as an automobile steroid mega city where mass transit system failed terribly because of chronic corruption. Multi-layered highways are built over other to serve “CARS” but still fail to solve serious traffic problems.

Sadly enough, what we pessimistically pictured was not very different from what happening in our city right now. Bangkok has been facing smog situation from higher in standard PM2.5 for a few years now specially in January-February when air is dry and still. People and medias are just aware of the problem now when the problem has reached horrendous level. Seeing big country like China tackling it in a serious manner, Bangkokian has to realise that only awareness is not enough, there need to be substantial measure by everyone living in this mega city to make situation better. Otherwise the reality of our city can look worse than the image that Supermachine studio produces.

Ghost Highway….

Finally, the flood water from the north has arrived Thailand’s capital. Supermachine studio has been traveling around different part of Bangkok to document the flood situation as part of architectural research for ASA Water Brick which will be exhibited in Architect 2012 event. We will keep on doing this as the flood situation in Bangkok is still developing every minutes. This one of the series; “Ghost highway”

Photographs: Pitupong Chaowakul