Pavement Store, Phrom Phong

Design team: Pitupong Chaowakul, Theerayut Somtua & Krit Parephan

Location: Phrom Phong, Bangkok

Completion: 2021

Client: Pronto

Photograph: Supermachine Studio

Skateboarding has just been picking up popularity in Thailand, strangely perhaps because of the pandemic??? Some say, “Thais can not stop looking for new activities to upgrade their skill while spending so much time with themselves.” In early 2021, skateboard market has been exploding. New skate bowl, tracks & shops have been newly opened in almost every city in Thailand. Pavement has been around in the market of multi-brand street fashion and skateboard relating gears for a while and decided to create a new small store in downtown Bangkok right close to the public park where local skateboarders gather. It is their first stand alone branch considering their previous ones usually in shopping malls.

Our approach is to use ordinary elements we usually see on Thailand’s streets like a concrete electrical poles, steel drainage grille and street light in designing merchandise display and retail items in a store. The space is meant to be as simple and straight forward as possible. The existing walls and ceiling are covered with white soft wall. We want a white box gallery condition made dynamic by custom designed display system.

Freitag Store, Silom, BKK

Design team: Pitupong Chowakul, Napapat Lasavanich

Completion: 2021

Project size: 100 SQ.M.

Location: Silom Soi 8, Bangkok

Client: Pronto

Photograph: W Workspace

It was during tail end of 1st COVID wave that hit the world, with long lock down and Work From Home situation, we had a phone call from our client asking if we are interested to design the 3rd Freitag flagship store, the famous F-store, in Thailand. We agreed to the job a few sentences into the phone conversation. Everyone in the office is a Freitag fan. However the whole design discussion process with Zurich had to be done via VDO calls, everyone is more or working together in a new circumstance disrupted by the pandemic.

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The site of the Freitag’s newest store is in Silom Soi 8, a few hundred meters from Pat Pong, a famous entertainment district that was extremely dynamic pre COVID era. It is a little peculiar location for a brand retail, but not for Freitag. The street is full of diverse small shops like cafe’, Bank & Thai massage parlors. The space used to be a small pub.

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Endless bags
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Our idea is pretty straight forward, present to the customer as many bags as possible at the first glance. One side of the shop is to be filled up with floor to ceiling F-boxes containing in each of them a unique bag. They are franked by 2 big mirrors to create the endless illusion.

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Approximately at half of the store height, we insert the catwalk by suspending it from the new steel beam. The new structure is in famous Freitag green. Customer can access to the mezzanine by the new staircase attached to the catwalk.

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Coming down from mezzanine level, customers can choose how they are comfortable with. We provide 2 methods, one is to walk down the same staircase they climb up or they can jump down the whole using the fireman pole which expected to be more exciting. One that decide to jump will be welcome with the unique yellow tarp crashing pad that is the collaboration work between Freitag HQ and A gymnastic pad making specialist. The small element is one of a kind.

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Towards a far end of the store, situates another important element, the “SWEAT YOURSELF” , Freitag’s very own D.I.Y. product line. Here we incorporate 2 elements into one, tarp display and sewing table. The display cage is suspended using mechanical hoist. When customers want to choose a specific tarp to create their bags, the cage can be lowered to hand level. While the custom bag is being made the display cage is hoisted us freeing space below for a bag maker.

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Speck Hostel very closed to completion

Today, our team visited the construction site of Speck Hostel. It has been a while our lovely client building his hotel due to many unforeseeable factors. However it is more promising than ever that our project is reaching the finish line. It could take a few more months till SPECK is in full operation we think.

Speck Hostel

Project : Speck Hostel

Location: Sukhumvit, Bangkok, Thailand

Size: 590 SQ.M.

Project type: Architectural Renovation & Interior Design

Timeline: Designed 2017, Will be completed in Q2 2020

Design team: Pitupong Chaowakul with Kasidis Puaktes, Hutsama Juntaratana and Katanyoo Angwattanapanich

Main Entrance
Cafe’ & Reception
Dining Lobby

Osotspa P5 lobby

Design Team: Pitupong Chaowakul with Yupadee Suvisith, Theerayut Somtua

Client Osotspa

Project scope of work: Interior design

Size: 600 SQ.M.

Location: Osotspa HQ., Ramkhamhang, Bangkok

Completion: Q2 2018

SCB Academy

SCB Academy 016

Project Type: Interior design
Client: Siam Commercial Bank
Location: FL18&19 East Tower, SCB HQ., Bangkok Thailand
Project size: 3,000 Square meters
Completion: Q1 2018
Design team : Supermachine Studio
Pitupong Chaowakul with Hutsama , Kasidis Puaktes, Sujinda Khawkam and Aran Romyanond
Program design: Deloitte
Structure designer: Basic design
MEP designer: Degree system
Contractor: FL18 = Scand interfirm
FL19= Pro fine decor
Photograph : Wison Tungthunya & W Workspace

In the age of digital and internet, when everything is changing much quicker than we could ever imagine, financial institutions have been in center of discussions as one of the businesses that will have to heavily adapt to the new nature. As a first commercial bank in Thailand and currently one of the biggest, SCB (Siam Commercial Bank) has been aware of the need to critically transform the company’s gigantic organization. Recently, the Bank has been implementing a lot of new projects in different dimensions. One of them is to establish an internal training institution with the main goal of training and equipping different level of its employees with new knowledge for coping with the inevitable changes.

The SCB academy was decided to be placed on FL18 and 19 of the existing east tower on its headquarter complex in Ratchayothin area in Bangkok. It is meant to serve many level of employees from operation to management as there are as many as 20,000 people working in the complex. The 3,000 square meter facility is a combination of diverse “learning” spaces from classrooms to discussion pavilion to co-working and food work space.

Supermachine studio believes learning is infinite and taking place outside more than inside classrooms. Solutions or great ideas derive from creative interactions of co-workers orchestrated by critical but open minded influencers. Spaces for learning for us were design accordingly; an open field where great discussions and collaborations can happen in every corners.

The 1,500 square meter 18th floor was turned into an welcoming lobby with 3 small transparent classrooms and large open collaborating areas in 2 opposite wings; food work space vs. non-food work space. As many configurations of seating as possible (from high stool to banquet to phone-booth) are implemented to accommodate different mode of collaborations and discussions. People are free to decide where choose where they want to study. A special element like a white board box where attendances can step up and write on 3 walls and a floor is also placed in one corner to challenge how they communicate with others. Spanning under ceiling on both wings are wooden maze ornament meant to link the vast space together. In a way, it is for people to play a little mind game while working; “Take a break, looking up and find the way out.”

The other half of the academy on 19th floor are set to serve a more concentrating group work consisting of executive lounge, meeting capsules and additional classrooms. A special enclosed hall with briefing room is placed at the end of wing for special group training environment that will constantly re-programmed in the future. For discussion use, there are 2 giant whiteboards in the space. One is traditional but super large locating along a classroom corridor, the other is a smart whiteboard which allow people to share content from their devices.

The two floors are spatially connected by a new spiral staircase and conceptually connected by the ever-changing wall murals. The hexagonal wooden magnets are specially designed for people to freely play with. There are different sets of graphics on the 10,000 magnet pieces that people can creatively compose stories that will never repeat out of them.

OSOTSPA office P3

SS-Osotspa-II-03Design team : Pitupong Chaowakul with Korakot Meesthien and Yupadee Suvisith

Commission type: Interior design

Client: Ostospa

Location: Ramkhamhang, Bangkok, Thailand

Area: 6,500 SQ.M.

Photograph: W Workspace


OSOTSPA has just celebrated its 125th years anniversary not very long ago. It is one of Thailand’s oldest private companies operating till date. The company has started from making traditional medicines which were so popular for Thais and grown into a well-known company that produced hundred of popular consuming products including NO.1 energy drink in Thailand, M-150.

For the last few years, the company undergoes some big plans to adapt and improve their ways of working, including building many square meters of new work space as well as redesigning the existing ones in their headquarter campus, in Ramkamhang, Bangkok. Buiding P3 is the first one in the series that they would like to implement the new working environment on. The 6,500m2 work space spanning over 3 floors (6th-8th) of the newly built building houses supporting departments like purchasing, I.T., accounting and training facilities.

The work-space is designed to be as “opened” and “Sharable” as possible. There are minimum numbers of rooms given to only high rank directors (and those rooms are to be as transparent as possible.) Every one is arranged into open working environment to promote collaborations among each others. Different sizes of meeting rooms and generic facilities have become more generic and placed in the central part of the floor area for employees from different departments to share more freely. While hundred of opened working units are place surrounding them so that work space can enjoy natural light coming in from both side of the building. In every wing of the building, there is  a small cafe-like break area for staff to have snack and chit chat.



KTM Flagship Bangkok

KTM Flagship Bangkok

Location: A Square, Sukhumvit 24, Bangkok

Design team: Pitupong Chaowakul with Korakot Meesathien


Design story

Although we are more of a bicycle people, we have been designing quite a few motorcycle related projects for the past few years. KTM is the most recent one. The Austrian motobike has a pretty strong appearance which is pretty easy to remember. We designed a Bangkok flagship store for the client based on orange and black. The design of KTM store around the world is very much controlled by their HQ’s manual. It’s not different in our case. Therefore it is more like how much we can tweak what is given to straighten the brand awareness and at the same time present how bold how mean the machines are in static space.




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Hubba-to Co working & Artisan space

Location: Habbito mall, Ornnuch, Bangkok

Size: 989 SQ.M.

Client: Hubba and Sansiri

Completion: Q2 2016

Design team: Yupadee Suvisith with Pitupong Chaowakul

Photograph: Wison Tungthunya


No network, No Hub…

With their ambition, Hubba, a co-working space operator, wants to create their new edition of their space differently than their first one. They collaborate with Sansiri, one of the biggest developers in Thailand, to curate their space in Habito, Sansiri’s brand new mall locating in the center of the residential territory they created. Hubba came up with the idea of enlarging the portion of “making” within the ecosystem of “working” to suit the new neighborhood. They call it “Artisan space”, which consists of several handmade facilities such as pottery and wood studio, open kitchen and photography dark room. Screening room for different lectures, workshops and seminars is also added. The intention is to expand their already wide networks, strengthen the concept of being a “hub” and reinforce their “co-working” philosophy.

The design of Hubbato space takes shape from the a funny idea of extending networking lines of Hubba’s original logo and multiply them to occupy/unify space on ground and second floor. We realized that the scheme could be made possible thinking that there are supposed to be quite a number of M&E lines to be installed in the project for functional reason already. Our main operation is to add more into the system and design the organization of these conduits. We color them turquoise to make them visually present (or even emphasize them) throughout the space. We, as designers, usually struggle with M&E elements in our project but, in case of this project, we decide to make it excessive to the degree that it has become an incorporated ornament in architectural space.