Pavement Store, Phrom Phong

Design team: Pitupong Chaowakul, Theerayut Somtua & Krit Parephan

Location: Phrom Phong, Bangkok

Completion: 2021

Client: Pronto

Photograph: Supermachine Studio

Skateboarding has just been picking up popularity in Thailand, strangely perhaps because of the pandemic??? Some say, “Thais can not stop looking for new activities to upgrade their skill while spending so much time with themselves.” In early 2021, skateboard market has been exploding. New skate bowl, tracks & shops have been newly opened in almost every city in Thailand. Pavement has been around in the market of multi-brand street fashion and skateboard relating gears for a while and decided to create a new small store in downtown Bangkok right close to the public park where local skateboarders gather. It is their first stand alone branch considering their previous ones usually in shopping malls.

Our approach is to use ordinary elements we usually see on Thailand’s streets like a concrete electrical poles, steel drainage grille and street light in designing merchandise display and retail items in a store. The space is meant to be as simple and straight forward as possible. The existing walls and ceiling are covered with white soft wall. We want a white box gallery condition made dynamic by custom designed display system.