KTM Flagship Bangkok
Location: A Square, Sukhumvit 24, Bangkok
Design team: Pitupong Chaowakul with Korakot Meesathien
Although we are more of a bicycle people, we have been designing quite a few motorcycle related projects for the past few years. KTM is the most recent one. The Austrian motobike has a pretty strong appearance which is pretty easy to remember. We designed a Bangkok flagship store for the client based on orange and black. The design of KTM store around the world is very much controlled by their HQ’s manual. It’s not different in our case. Therefore it is more like how much we can tweak what is given to straighten the brand awareness and at the same time present how bold how mean the machines are in static space.