AP Supermarket Pavilion

Design Team: Pitupong Chaowakul, Kasidis Puaktes

Completion: 2020

Client: AP

Location: TCDC, Bangkok Design Festival 2020

Right before the pandemic, Thailand was excited about the belated environmental campaign “No plastic bags.” as the country played catching up with the world’s situation. AP as one of Thailand’s leading real estate developer, attended Bangkok Design Festival 2020 challenging the event attendances with the campaign “AP SUPERMARKET”. The core activity of the event is to give away a super durable paper bag for people to use when they do their typical supermarket shopping. Moreover people can also customize their bags with free stickers and rubber stamp.

Just before the pandemic hit, Thailand finally jumped on the “No Plastic Bags” bandwagon, catching up with the global push for environmental consciousness. AP, one of Thailand’s top real estate developers, made a splash at the 2020 Bangkok Design Festival with their bold “AP SUPERMARKET” campaign. The highlight? Giving away ultra-durable paper bags perfect for your everyday grocery runs. But that’s not all—attendees could jazz up their bags with free stickers and rubber stamps.

Supermachine Studio took this concept to the next level with their innovative pavilion. Imagine a half-ring structure, draped in a thousand paper bags, creating a kinetic backdrop that sways gently with the breeze. This dynamic front greets visitors, while the back is cleverly torn open, inviting them inside. Every half-hour, a special window in the paper wall dispenses the coveted AP REUSABLE BAGS. Inside, a sleek, curved counter made entirely of stacked AP paper boxes adds to the pavilion’s eco-chic vibe.

In this space, design isn’t just about aesthetics—it’s a powerful message.